Tuesday 9 June 2015

Ownership and Funding.



Ownership concepts

PSB refers to broadcasting intended for public benefit rather than to serve purely commercial interests. These programmes include local news coverage, arts programmes and religious broadcasts, Ofcom requires that certain television and radio broadcasters fulfill certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.

Sources: https://en.wikipedia.org/wiki/Public_service_broadcasting_in_the_United_Kingdom




Commercial Broadcasting
Commercial broadcasting is the broadcasting of television programmes and radio programming by privately owned corporate media, as opposed to state sponsorship. They use advertising to fund their broadcasting operations for a profit, this page describes commercial broadcasters in detail and links to lists of current licence holders, an example is Morrisons sponsoring Britains Got Talent.



Extracts from https://en.wikipedia.org/wiki/Commercial_broadcasting

Corporate ownership 

A corporate ownership can involve any number of owners but it turns the business into a corporation, a corporate ownership structure allows the business to last indefinitely. They also protects owners' liability so if someone files a lawsuit against the business, the owners aren't personally responsible and their personal assets are protected. 

Extracts from http://www.ehow.com/info_7922862_corporate-ownership-mean.html




Private ownership is funded simply by advertising also the owners have complete control over any decisions and it is not government run. Therefore it is more able satisfying the company shareholders rather than the public’s interest, the big advantage of Private ownership is that as its run purely on advertising funds there are many companies desperate to advertise their products on TV as its now own of the most influential sources of Media today. they would have complete control of all business decisions.
http://www.investorwords.com/10703/private_ownership.html#ixzz3eotBRlg7


A global company is a firm doing business in more than one country or it could have executives from various countries, the concept of "global" might be defined here according to its ownership or its reach. What all the definitions have in common is that "global" must refer to ideally more than two or three countries affected in some important way by the actions of the firm. 

Extracts from http://smallbusiness.chron.com/global-company-vs-multinational-company-35107.html







Vertical Integration is the degree to which a company owns another company, each company will produce something different then they will all form together at the end, basically a merging of companies. 
http://www.businessdictionary.com/definition/vertical-integration.html



Horizontal integration is where a production company expands into other areas of one industry. This means that the company can develop in a particular area of production or they can buy out another company that deals with these areas, an example is Disney who own various companies such as Pixar, Marvel, and ESPN.



A monopoly is where someone wants to own and be in power of everything, you basically posses and control companies an example is Rupert Murdoch he owns all of 21st Century Fox which covers hundreds of news channels and the film studio 21st Century Fox which currently produces some massive block busters now a days, also the New York Post and most UK news papers as they are all owned by News UK which is owned by News Corps which is then owned by him as you can see he owns a lot of companies within companies. Because he owns such a wide variety of news papers they can be biased for example during the election most of the news papers were slandering Labour because they were owned by people who are conservatives (Rupert Murdoch) and so Labour and other parties didn't get any good coverage or not any coverage at all, here is an example of one of the headlines slating Ed Milliband and not taking him seriously which puts him in a bad light. 






















Funding

A television licence fee allows the BBC's UK services to remain free of advertisements and independent of shareholder and political interest, it provides you with a wide range of TV, radio and online content. A standard color TV licence costs £145.50 which is the equivalent of £12.13 per month of just under 40p per day. 



a TV subscription is a fee you pay for certain package with different companies for example the BT TV Starter and Broadband package which includes free BT sport, up to 17Mbps broadband and 10GB usage, 5GB BT Cloud, no calls included and 71 channels, 10 hd channels and a yearly contract for as much as £4.50 per month. 

You can get freesat from Sky is an easy way of getting digital satellite television for a simple one-off payment of £175, which includes 240 digital tv channels, over 85 digital radio stations and free to air HD channels.

Pay-per-view is a type of paid television service in which a subscriber of the television service can purchase events to view via private telecast, it is for satellite or cable and charges you a fee in addition to the fixed monthly charge.

TV sponsorship is funding which is provided to a television program or network to help pay for airtime, one or two companies will fund the product in exchange for a slot on either the end of ad breaks during a programme broadcast.

Television advertising is where a company of a certain product will pay to have something advertised during certain shows to target audience, for example a 30 or 60 second commercial broadcast during an event such as the super bowl can reach the eyes and ears of billions of potential customers.
Product placement of Pepsi in the terminator.

Product placement is the inclusion of a branded product in media normally without straight up references to the product most commonly they are advertised in movies, television shows and video games, it is a way to pull marketing. It can work in various ways it can either be subtle and just in the background (in the Terminator for example) or they could have a deal in which the product is provided for the crew in exchange for placement .
Private capital is in which money is provided to a business as a loan or equity investment that does not come from an institutional source, such as a bank or government entity, or from the public through selling stock on a sock exchange. 

Crowd funding is a way of raising finance by asking a large number of people each for a small amount of money, it uses the idea of using the internet to talk to thousands of potential funders, usually those seeking funds will set up a profile of their project on a website such as those run by our members.


Development funding is what is used to describe financial capital given in support of creating a new project for example some projects such as new real estate, community programs or new business ventures. The fun can be offered in the form of a grant designated for such projects or in the form of a loan from the bank. 

1 comment:

  1. Lois,

    The first thing I notice is that you do not have any sources yet you have copied information from other places (this should have quotation marks and / or be in your own words). This post also looks a bit rushed and there aren't many examples - these are needed.

    Spend a little bit longer on this post and show that you understand the types of ownership and funding (in the media industry particularly). I can't tell what you know if it is all copied from other people. Ask me if unsure about anything.

    Ellie

    ReplyDelete